Customer Service
Hubla optimized its service with AI-powered chatbots, achieving 90% response accuracy
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+46.7%
Reduction in contact rate
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+55%
Ticket deflection through bots
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+90%
AI response accuracy
Hubla is an innovative startup from Brazil. Their technology provides the tools, autonomy, and support needed to build a strong digital business, allowing creators to manage their communities through a fast and intelligent platform for payment and member management.
The Challenge
Hubla sought to optimize their customer service operations by automating frequent interactions, reducing the demand for routine inquiries.
To achieve this, they needed to implement conversational flows powered by Generative AI (GenAI) capable of understanding and naturally responding to customer requests, delivering a seamless and personalized experience without sacrificing accuracy or service quality.
With the goal of automating and digitizing their operations, Hubla partnered with Truora to begin training their AI bot.
"When we started the partnership with Truora, we bought ease. Their platform and responsiveness when we needed help are major assets for us today"Marcos Lima
CX Manager
The Solution
Creation of customer experience (CX) conversational flows based on user type using Truora's AI-powered Flow Builder.
What did we do?
Together with Hubla, we built a knowledge base of frequently asked questions, refining bot interactions to improve containment rates and boost response accuracy.
This way, customers receive accurate automatic responses.
Only escalating to human agents when necessary, the system assigns either a generative AI bot or a human agent, integrated via Hubspot, to address any inquiries.