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Stori increased their contact rates by 150% using a WhatsApp strategy with Truora

Stori logró aumentar la contactabilidad hasta  un 150% con su estrategia de WhastApp con Truora

  • +50%

    Response rate
    compared to phone calls

  • +80%

    Time saved
    for collection agents

  • 150%

    More contactability
    vs traditional channels

Learn how this fintech optimized their collections process with our technology.

The Challenge

Stori's collections department faced the challenge of improving recovery rates and simplifying customer interactions during the collections process. They also aimed to increase the number of customers contacted within a shorter time frame to enhance their collection efficiency.

Key Challenges

- Improve portfolio recovery rates.

- Simplify communication with users during the collections process.

- Increase the number of customers contacted in a shorter time frame.
"At Stori💸, we're always looking to optimize our processes, and Truora has proven to be a promising solution for collections management."

The Solution

We implemented automated conversational chatbots through WhatsApp, streamlining their collections processes.

stori-card-truora

What did we do?

First, we enabled automated conversational flows via WhatsApp Business API, simplifying Stori’s collections processes by allowing them to quickly design chatbots and launch massive collection campaigns with personalized messages tailored to each client.

"Truora's tool has proven to be a promising solution for managing mass WhatsApp messaging aimed at recovery."

Maria Fernanda Bonilla

Product Manager at Stori

Key features of Truora's technology

- Verified business line
- Friendly, personalized messages
- Clear call-to-action from the very first message

Conversation Flow Setup

Stori uses our flow builder to create the conversation flow for their WhatsApp chatbot. This is where they define the strategy, responses, and actions that the user can take.

Collection-stori
Conversation Flow Setup stori

Campaign Launch

After designing the flow, Stori can launch massive WhatsApp collection campaigns, allowing them to contact multiple clients simultaneously within a short time frame and track each conversation.

Conversation Flow Setup stori

With our technology, Stori achieved

a 16% increase in overdue account recovery.

Talk to sales

Discover our impact on other companies

We achieved scalability and sustainable growth with the help of Truora by improving the validation process and reducing human dependence.
luis velasco addi
Senior Product Manager

Luis Velasco

Truora has proven to be a promising solution for managing the mass delivery of WhatsApp messages for recovery purposes.
Maria fernanda - stori
Product Manager

Maria Fernanda Bonilla

Truora has transformed our customer onboarding process and efficiency, reducing operational times by 80% in Colombia and Mexico. Their platform is reliable and easy to use.
Diego lopez
Compliance Office

Diego Lopez

Integrating with Truora has made our processes with Rappi-tenderos more agile and automated. They always provide assistance and improvements.
felipe villamarin
Co-Founder

Felipe Villamarin

Truora helps us to connect better with our users throughout the user journey; from onboarding and KYC to multichannel communication, with their artificial intelligence bots.
diego torres
Co-founder & CPO

Diego Torres

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